Perceived costs-benefits and (online) behavior

Often I hear these broad blanket statements on what people do or don’t do online: “people don’t read,” “people don’t scroll,” “people don’t wait.” It’s usually from those who have just enough knowledge of usability to be dangerous, but sometimes, alas, I’ve heard usability people uttering them. When I hear statements like this I’ll...

Moral Hazard

“Moral hazard” is the term economists use to describe the fact that insurance can change the behavior of the person being insured. If your office gives you and your co-workers all the free Pepsi you want—if your employer, in effect, offers universal Pepsi insurance—you’ll drink more Pepsi than you would have otherwise. If you...

A coffee shop of her own

A few weeks ago I felt quite sorry for myself (long before Katrina, when I didn’t yet feel ashamed to feel sorry for myself). It was Friday evening and I was still at work finishing a report. Usually I leave work earlier on Fridays and I enjoy some Anto quality time by myself. I...

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