Often I hear these broad blanket statements on what people do or don’t do online: “people don’t read,” “people don’t scroll,” “people don’t wait.” It’s usually from those who have just enough knowledge of usability to be dangerous, but sometimes, alas, I’ve heard usability people uttering them. When I hear statements like this I’ll usually slowly count to 10 to regain self-control and then with the calmest tone of voice I can fake I’ll say: “Well, let’s talk about it.”
So, let’s talk about it.
Do people read online? – Of course people read online. Don’t you go online to get your news? Aren’t you reading this blog post online? You read content online all the times. But even a more specific statement such as “people don’t read instructions online” is incorrect.